Make green claims
with confidence
Ensure you are fully compliant with new anti-greenwashing regulations. Identify gaps and share compliant green claims in a few clicks, while reducing costs by up to 80%.
1,300+ sustainability professionals on board
Trusted by
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Why it matters
A new era of green claims compliance is here
Consumer protection laws across multiple markets now require green claims to be specific, evidence-backed, and independently verified. Businesses acting now are the ones avoiding fines and headlines later.
Legal exposure is growing
Regulators across the EU, UK, and US are actively investigating green claims. Enforcement is underway and fines are significant.
Regulations move fast
What was compliant last year may already be outdated. Third-party verification is now mandatory in several jurisdictions before a claim can be published.
Compliance is an opportunity
Verified claims build consumer trust, increase conversions, and differentiate your brand in a crowded sustainable apparel market.
European Union
Green Claims Directive
Requires environmental claims to be backed by independent, scientific verification before they reach consumers.
United Kingdom
CMA Green Claims Code
Six principles every claim must meet. Active investigations already underway across fashion and retail.
United States
FTC Green Guides
Guides marketers on substantiating environmental benefit claims, with enforcement increasing across apparel brands.
The challenge
In-house sustainability compliance is holding businesses back
Managing green claims in-house comes with serious limitations that only get worse as regulations tighten and product ranges grow.
Inefficient
Teams often lack the expertise and confidence to handle ever-changing regulations. What worked last year may already be non-compliant.
Time-consuming
Spot checks no longer suffice. Verifying documents individually takes time and resource that most sustainability teams simply do not have.
Costly to scale
It is impossible to scale across hundreds of products without increasing headcount or hiring expensive consultants.
Introducing Compare Ethics
An AI-powered compliance platform built by dedicated experts
Compare Ethics has been built from the ground up by people who understand green claims compliance. The platform makes it fast, affordable, and reliable at any scale — from independent labels to global retailers.
See How It Works
Quick setup
Get up and running immediately. Receive your initial compliance gap report in as little as 48 hours.
Guaranteed ROI
Save up to 80% on compliance costs. ROI is built into the platform, not an afterthought.
Scalability
Scale your green claims across every product without scaling risk. The platform grows with your business.
Built-in intelligence
Everything verified, always up to date
From automatic checks to seamless integrations, Compare Ethics handles the technical complexity so your team can focus on what matters.
Automatic verification
Your claims are automatically verified and checked for compliance with current regulations — no manual steps needed.
Always up to date
The platform tracks regulatory updates as they happen, so you never fall behind without realising it.
Easy integration
Integrates with your existing supply chain and e-commerce tools — no disruption to what already works.
Reduce legal risk
Compare Ethics assumes the financial and legal liability against enforcement action — so you do not have to.
The process
How it works
Assess
Our platform processes your data and uses AI to check for gaps in your compliance posture — giving you a clear picture of where you stand today.
Verify
All compliance documents are verified to substantiate your claims and provide formal assurance — ready for regulators, partners, and consumers.
Share
Once verified, share reports internally and with external stakeholders in a few clicks — saving days of work every month.
Everything you need to stay on top of green claims
One unified platform that handles assessment, verification, reporting, and risk — so your team can focus on making real impact rather than managing paperwork.
Browse ResourcesGap analysis
Uncover your compliance gaps in as little as 48 hours, so you can start reducing risk quickly and with full confidence.
Compliance automation
Automate verification of compliance documents, freeing your team to focus on making real impact in the business.
Product compliance reports
Share compliance documents internally, with partners, and with regulators — ensuring complete trust in the process.
Impact widget
Communicate your efforts clearly to consumers and give them the information needed to make better choices — increasing sales by up to 89%.
Expert advisory team
Access guidance from our team of specialists to ensure every aspect of your brand stays compliant with current sustainability regulations.
Multi-brand support
Scale green claims across every brand you carry. One unified process for own-label and third-party brands alike.
What our customers say
Trusted by sustainability leaders
Compare Ethics gives us confidence in how we demonstrate our environmental progress to our stakeholders. It has transformed a complex process into something manageable.
We tested across hundreds of products which highlighted any gaps and created a foundation for better use of data, to scale up for accurate communication.
Compare Ethics gave us clarity on our anti-greenwashing compliance journey. We moved from uncertainty to a clear, scalable process that works across our full product range.
Latest from the resource hub
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GuideJune 16, 2026
Managing Green Claims Across Multiple Brands: A Practical Guide
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Business CaseJune 16, 2026
11 Reasons Why Green Claims Compliance is Good for Business
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ReportJune 16, 2026
Retail Sustainability Compliance: Navigating the Shift to a Regulated Landscape
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RegulationJune 16, 2026
CMA Greenwashing Investigations: What Every Retailer Must Know
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Find what matters to your business
Three resource areas covering the regulation, technology, and compliance practice your team needs to stay ahead of rapidly evolving markets.
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ESG Technology and Business
Guides on using technology to scale sustainability across your organisation, from automation to reporting.
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Sustainability Regulations
Plain-English breakdowns of the EU, UK, and US regulations that directly affect your green claims today.
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Green Claims Compliance
Practical resources to help you verify, substantiate, and share claims with confidence across your product range.
Explore articlesJoin the community
Be one of the pioneering professionals forging the future of sustainability compliance
Unlocking insight, sharing knowledge, and building a more transparent industry — together. Join the brands already using Compare Ethics to get ahead of risks and reduce costs.
Speak with a sustainability compliance specialist
Find out how green claims automation can help your organisation get ahead of risks while reducing costs.
Book a Free Consultation