Guides, Reports &
Case Studies

Reiss faced growing pressure from both regulators and consumers to substantiate the environmental claims made across their product lines. Spot checks and manual reviews were no longer sufficient — they needed a scalable, consistent process that could keep up with the pace of the business.

By integrating Compare Ethics into their compliance workflow, Reiss moved to automated document verification across all product categories. The result was a significant reduction in review time and fully audit-ready documentation maintained at all times.

The partnership has allowed Reiss to communicate their sustainability commitments with confidence — backed by verified data rather than estimates or assumptions.

Green claims compliance is often seen as a cost centre — but the evidence tells a different story. Businesses that invest proactively in compliance consistently outperform peers on brand trust, customer retention, and regulatory readiness.

This free download puts the key arguments into a concise, shareable format. Use it in board presentations, internal proposals, or stakeholder briefings to build the case for action.

Topics covered: regulatory risk exposure, the true cost of non-compliance, ROI on compliance automation, and competitive differentiation through transparency.

From avoiding regulatory fines to winning customer trust, the benefits of getting green claims right go well beyond legal risk management. This guide walks through eleven distinct advantages — covering operational efficiency, competitive positioning, and investor confidence.

Key reasons include: reduced exposure to consumer law challenges, stronger relationships with retail partners, improved ESG disclosure credibility, and faster product launch cycles when compliance is built in from day one.

Each point is grounded in real examples from brands currently operating in UK and EU markets under tightening sustainability regulation.

New Look’s sustainability team was managing compliance across hundreds of product lines — a process that was time-consuming, inconsistent, and difficult to audit. As regulatory scrutiny increased, the risk of a single inaccurate claim became a material liability for the business.

After implementing Compare Ethics, New Look centralised their green claims verification into one automated workflow. Every claim is now checked against current regulatory standards before it reaches the market.

The outcome: full document compliance across their product range, a meaningful reduction in manual review hours, and the confidence to make environmental claims publicly without legal exposure.

The UK Green Claims Code sets out clear requirements for how businesses must substantiate, present, and evidence any environmental or sustainability claim made to consumers. Failure to comply can lead to enforcement action from the CMA.

This guide covers: what counts as a green claim, the six principles of compliant claims, common mistakes brands make, and what documentation you need in place before making any public claim.

Whether you are reviewing existing product labelling or preparing new marketing materials, this guide gives you a solid foundation to work from — and highlights where to seek specialist support.

The EU Green Claims Directive introduces mandatory pre-approval requirements for environmental claims — meaning businesses will need third-party verification before making any green claims in EU markets. This is a fundamental shift from the current self-declaration model.

This guide covers: the timeline for implementation, which claims are in scope, what verification will look like in practice, and how to start building compliant processes now rather than responding under pressure when deadlines arrive.

For brands already selling into Europe, preparation is not optional. Penalties for non-compliance include market bans, significant fines, and reputational damage that can take years to recover from.